13F holdings
Pure Financial Advisors, LLC portfolio
Managed by . 572 reported positions worth $7.0B as of 2026-03-31, filed with the SEC on 2026-04-10. Parsed from the filing itself, not a reseller.
$7.0B
Book value
572
Positions
50%
Top 10 weight
+97
New this quarter
-20
Exited
134 days
Age today
How old this actually is
Every position on this page is a snapshot of 2026-03-31. It was already 10 days old on 2026-04-10, the day it first became public. Today it is 134 days old.
That lag is the law, not a service level — Rule 13f-1 gives managers 45 days after quarter end to file, and no product can shorten it. A fund can have sold every share below before you read this sentence. Treat it as a record of what happened, never as a position you can follow.
What changed
Positions opened and closed
Against its 2025-12-31 filing. This is the part worth reading — the holdings table below is mostly years old.
New positions (97)
| Ticker | Issuer | Value | Shares | % of book |
|---|---|---|---|---|
| AVDV | AMERICAN CENTY ETF TR | $164.6M | 1,647,863 | 2.36% |
| AVLV | AMERICAN CENTY ETF TR | $116.7M | 1,448,030 | 1.68% |
| AVEM | AMERICAN CENTY ETF TR | $98.4M | 1,220,939 | 1.41% |
| AAPL | APPLE INC | $76.6M | 301,871 | 1.10% |
| AMZN | AMAZON COM INC | $24.9M | 119,328 | 0.36% |
| BRK/B | BERKSHIRE HATHAWAY INC DEL | $14.9M | 31,197 | 0.21% |
| QQQ | INVESCO QQQ TR | $11.5M | 19,885 | 0.16% |
| RTX | RTX CORPORATION | $8.1M | 41,961 | 0.12% |
| PWZ | INVESCO EXCH TRADED FD TR II | $6.5M | 271,638 | 0.09% |
| BA | BOEING CO | $5.7M | 28,770 | 0.08% |
| ABT | ABBOTT LABORATORIES | $2.5M | 24,145 | 0.04% |
| AMGN | AMGEN INC | $2.2M | 6,157 | 0.03% |
| AMD | ADVANCED MICRO DEVICES INC | $1.9M | 9,389 | 0.03% |
| BAC | BANK AMERICA CORP | $1.9M | 38,500 | 0.03% |
| AFL | AFLAC INC | $1.5M | 13,694 | 0.02% |
| AMAT | APPLIED MATLS INC | $1.4M | 4,045 | 0.02% |
| AXP | AMERICAN EXPRESS CO | $1.2M | 3,846 | 0.02% |
| TRV | TRAVELERS COMPANIES INC | $851,843 | 2,920 | 0.01% |
| HLT | HILTON WORLDWIDE HLDGS INC | $846,784 | 2,785 | 0.01% |
| BP | BP PLC | $784,782 | 16,697 | 0.01% |
| APO | APOLLO GLOBAL MGMT INC | $748,403 | 6,717 | 0.01% |
| AVY | AVERY DENNISON CORP | $728,019 | 4,216 | 0.01% |
| ANET | ARISTA NETWORKS INC | $727,799 | 5,928 | 0.01% |
| PCAR | PACCAR INC | $724,089 | 6,269 | 0.01% |
| ELV | ELEVANCE HEALTH INC FORMERLY | $721,683 | 2,465 | 0.01% |
Closed out (20)
| Ticker | Issuer | Was worth | Shares | % of book |
|---|---|---|---|---|
| QQQM | INVESCO EXCH TRADED FD TR II | $1.2M | 4,721 | 0.00% |
| WLDN | WILLDAN GROUP INC | $481,501 | 4,645 | 0.00% |
| CSHI | NEOS ETF TRUST | $382,424 | 7,690 | 0.00% |
| CYBR | CYBERARK SOFTWARE LTD | $374,516 | 840 | 0.00% |
| JEF | JEFFERIES FINL GROUP INC | $305,450 | 4,929 | 0.00% |
| CGXU | CAPITAL GROUP INTL FOCUS EQT | $300,051 | 10,154 | 0.00% |
| DHR | DANAHER CORPORATION | $250,747 | 1,095 | 0.00% |
| UBS | UBS GROUP AG | $236,337 | 5,103 | 0.00% |
| MFC | MANULIFE FINL CORP | $231,829 | 6,390 | 0.00% |
| OTIS | OTIS WORLDWIDE CORP | $227,569 | 2,605 | 0.00% |
| APP | APPLOVIN CORP | $227,314 | 337 | 0.00% |
| GIS | GENERAL MLS INC | $223,772 | 4,812 | 0.00% |
| IYW | ISHARES TR | $221,103 | 1,107 | 0.00% |
| TTD | THE TRADE DESK INC | $215,335 | 5,673 | 0.00% |
| URI | UNITED RENTALS INC | $214,324 | 265 | 0.00% |
| GIB | CGI INC | $211,829 | 2,295 | 0.00% |
| AJG | GALLAGHER ARTHUR J & CO | $209,405 | 809 | 0.00% |
| ACM | AECOM | $206,712 | 2,168 | 0.00% |
| CDNS | CADENCE DESIGN SYSTEM INC | $205,523 | 658 | 0.00% |
| CGGR | CAPITAL GROUP GROWTH ETF | $203,361 | 4,573 | 0.00% |
Added to (273)
| Ticker | Issuer | Value | Shares | % of book | Shares Δ |
|---|---|---|---|---|---|
| SPY | STATE STR SPDR S&P 500 ETF T | $733.9M | 1,128,423 | 10.53% | +3% |
| BND | VANGUARD BD INDEX FDS | $635.4M | 8,627,785 | 9.12% | +8% |
| IEFA | ISHARES TR | $423.5M | 4,678,255 | 6.08% | +2% |
| DFAT | DIMENSIONAL ETF TRUST | $344.6M | 5,517,252 | 4.95% | +4% |
| IGSB | ISHARES TR | $320.2M | 6,092,475 | 4.60% | +8% |
| DUHP | DIMENSIONAL ETF TRUST | $287.7M | 7,825,736 | 4.13% | +4% |
| DFAS | DIMENSIONAL ETF TRUST | $227.5M | 3,197,949 | 3.26% | +3% |
| VNQ | VANGUARD INDEX FDS | $196.2M | 2,212,485 | 2.82% | +5% |
| VGSH | VANGUARD SCOTTSDALE FDS | $162.7M | 2,779,808 | 2.34% | +9% |
| DCOR | DIMENSIONAL ETF TRUST | $160.9M | 2,232,848 | 2.31% | +2% |
| VWO | VANGUARD INTL EQUITY INDEX F | $129.3M | 2,391,980 | 1.86% | +3% |
| IVV | ISHARES TR | $128.3M | 196,481 | 1.84% | +8% |
| VOO | VANGUARD INDEX FDS | $106.8M | 178,783 | 1.53% | +10% |
| BNDX | VANGUARD CHARLOTTE FDS | $60.0M | 1,247,936 | 0.86% | +9% |
| ITOT | ISHARES TR | $47.1M | 330,815 | 0.68% | +1% |
Trimmed (104)
| Ticker | Issuer | Value | Shares | % of book | Shares Δ |
|---|---|---|---|---|---|
| MRSH | MARSH & MCLENNAN COS INC | $270,678 | 1,561 | 0.00% | -45% |
| TER | TERADYNE INC | $232,709 | 785 | 0.00% | -32% |
| VBK | VANGUARD INDEX FDS | $378,148 | 1,251 | 0.01% | -27% |
| MINO | PIMCO ETF TR | $415,564 | 9,200 | 0.01% | -23% |
| VOT | VANGUARD INDEX FDS | $880,034 | 3,420 | 0.01% | -19% |
| SCHA | SCHWAB STRATEGIC TR | $344,191 | 11,836 | 0.00% | -19% |
| IWR | ISHARES TR | $287,606 | 2,958 | 0.00% | -18% |
| VSS | VANGUARD INTL EQUITY INDEX F | $1.2M | 8,271 | 0.02% | -16% |
| VIG | VANGUARD SPECIALIZED FUNDS | $3.2M | 14,917 | 0.05% | -15% |
| CW | CURTISS WRIGHT CORP | $262,912 | 386 | 0.00% | -14% |
| TTE | TOTALENERGIES SE | $303,966 | 3,341 | 0.00% | -13% |
| SAP | SAP SE | $487,100 | 2,845 | 0.01% | -13% |
| KMI | KINDER MORGAN INC DEL | $232,258 | 6,927 | 0.00% | -12% |
| QDPL | PACER FDS TR | $239,789 | 5,974 | 0.00% | -11% |
| XCEM | COLUMBIA ETF TR II | $393,710 | 9,647 | 0.01% | -11% |
The book
Largest 150 of 572 holdings
| Ticker | Issuer | Value | Shares | % of book | Shares Δ |
|---|---|---|---|---|---|
| SPY | STATE STR SPDR S&P 500 ETF T | $733.9M | 1,128,423 | 10.53% | — |
| BND | VANGUARD BD INDEX FDS | $635.4M | 8,627,785 | 9.12% | — |
| IEFA | ISHARES TR | $423.5M | 4,678,255 | 6.08% | — |
| DFAT | DIMENSIONAL ETF TRUST | $344.6M | 5,517,252 | 4.95% | — |
| IGSB | ISHARES TR | $320.2M | 6,092,475 | 4.60% | — |
| DUHP | DIMENSIONAL ETF TRUST | $287.7M | 7,825,736 | 4.13% | — |
| DFAS | DIMENSIONAL ETF TRUST | $227.5M | 3,197,949 | 3.26% | — |
| VNQ | VANGUARD INDEX FDS | $196.2M | 2,212,485 | 2.82% | — |
| AVDV | AMERICAN CENTY ETF TR | $164.6M | 1,647,863 | 2.36% | — |
| VGSH | VANGUARD SCOTTSDALE FDS | $162.7M | 2,779,808 | 2.34% | — |
| DFAC | DIMENSIONAL ETF TRUST | $162.7M | 4,186,049 | 2.33% | — |
| DCOR | DIMENSIONAL ETF TRUST | $160.9M | 2,232,848 | 2.31% | — |
| GNR | SPDR INDEX SHS FDS | $157.7M | 2,112,071 | 2.26% | — |
| VWO | VANGUARD INTL EQUITY INDEX F | $129.3M | 2,391,980 | 1.86% | — |
| IVV | ISHARES TR | $128.3M | 196,481 | 1.84% | — |
| AVLV | AMERICAN CENTY ETF TR | $116.7M | 1,448,030 | 1.68% | — |
| DFAI | DIMENSIONAL ETF TRUST | $114.8M | 2,945,842 | 1.65% | — |
| VOO | VANGUARD INDEX FDS | $106.8M | 178,783 | 1.53% | — |
| VEA | VANGUARD TAX-MANAGED FDS | $99.6M | 1,554,354 | 1.43% | — |
| AVEM | AMERICAN CENTY ETF TR | $98.4M | 1,220,939 | 1.41% | — |
| AAPL | APPLE INC | $76.6M | 301,871 | 1.10% | — |
| CASH | PATHWARD FINANCIAL INC | $65.9M | 0 | 0.95% | — |
| BNDX | VANGUARD CHARLOTTE FDS | $60.0M | 1,247,936 | 0.86% | — |
| SCHX | SCHWAB STRATEGIC TR | $51.0M | 1,989,152 | 0.73% | — |
| JIRE | J P MORGAN EXCHANGE TRADED F | $49.5M | 654,040 | 0.71% | — |
| ITOT | ISHARES TR | $47.1M | 330,815 | 0.68% | — |
| VTI | VANGUARD INDEX FDS | $46.7M | 145,577 | 0.67% | — |
| DFCF | DIMENSIONAL ETF TRUST | $44.2M | 1,047,592 | 0.63% | — |
| HYG | ISHARES TR | $42.5M | 533,868 | 0.61% | — |
| MGV | VANGUARD WORLD FD | $42.2M | 290,904 | 0.61% | — |
| SCHP | SCHWAB STRATEGIC TR | $40.5M | 1,520,694 | 0.58% | — |
| IEMG | ISHARES INC | $38.8M | 555,832 | 0.56% | — |
| VV | VANGUARD INDEX FDS | $37.9M | 126,833 | 0.54% | — |
| QUAL | ISHARES TR | $37.4M | 195,118 | 0.54% | — |
| IJH | ISHARES TR | $36.5M | 540,245 | 0.52% | — |
| EMGF | ISHARES INC | $35.3M | 583,395 | 0.51% | — |
| NVDA | NVIDIA CORPORATION | $34.0M | 194,884 | 0.49% | — |
| VUG | VANGUARD INDEX FDS | $33.5M | 76,644 | 0.48% | — |
| VB | VANGUARD INDEX FDS | $33.2M | 126,682 | 0.48% | — |
| MSFT | MICROSOFT CORP | $30.9M | 83,378 | 0.44% | — |
| AGG | ISHARES TR | $28.3M | 285,179 | 0.41% | — |
| GUNR | FLEXSHARES TR | $28.2M | 512,125 | 0.41% | — |
| SCHC | SCHWAB STRATEGIC TR | $28.2M | 604,213 | 0.41% | — |
| IWN | ISHARES TR | $28.0M | 147,543 | 0.40% | — |
| SPDW | SPDR INDEX SHS FDS | $27.4M | 600,699 | 0.39% | — |
| SPIP | SPDR SERIES TRUST | $27.3M | 1,048,521 | 0.39% | — |
| VO | VANGUARD INDEX FDS | $26.1M | 90,740 | 0.37% | — |
| AMZN | AMAZON COM INC | $24.9M | 119,328 | 0.36% | — |
| SCZ | ISHARES TR | $23.0M | 293,542 | 0.33% | — |
| STIP | ISHARES TR | $21.8M | 210,983 | 0.31% | — |
| IJR | ISHARES TR | $21.3M | 171,406 | 0.31% | — |
| EMB | ISHARES TR | $21.2M | 225,899 | 0.30% | — |
| PFF | ISHARES TR | $20.6M | 679,894 | 0.30% | — |
| VFQY | VANGUARD WELLINGTON FD | $20.4M | 136,998 | 0.29% | — |
| SPYV | SPDR SERIES TRUST | $18.7M | 330,069 | 0.27% | — |
| GOOGL | ALPHABET INC | $17.8M | 61,941 | 0.26% | — |
| VTV | VANGUARD INDEX FDS | $17.7M | 90,234 | 0.25% | — |
| DFSU | DIMENSIONAL ETF TRUST | $16.8M | 409,228 | 0.24% | — |
| USRT | ISHARES TR | $16.5M | 278,174 | 0.24% | — |
| SPTM | SPDR SERIES TRUST | $16.2M | 205,297 | 0.23% | — |
| SCHO | SCHWAB STRATEGIC TR | $15.3M | 628,836 | 0.22% | — |
| BRK/B | BERKSHIRE HATHAWAY INC DEL | $14.9M | 31,197 | 0.21% | — |
| TIP | ISHARES TR | $14.9M | 135,194 | 0.21% | — |
| SPSM | SPDR SERIES TRUST | $14.5M | 299,826 | 0.21% | — |
| JPM | JPMORGAN CHASE & CO | $14.2M | 48,338 | 0.20% | — |
| DXUV | DIMENSIONAL ETF TRUST | $13.7M | 230,992 | 0.20% | — |
| CAT | CATERPILLAR INC | $12.8M | 18,072 | 0.18% | — |
| VBR | VANGUARD INDEX FDS | $12.8M | 58,915 | 0.18% | — |
| DFAX | DIMENSIONAL ETF TRUST | $12.4M | 366,393 | 0.18% | — |
| TSLA | TESLA INC | $12.2M | 32,886 | 0.18% | — |
| QQQ | INVESCO QQQ TR | $11.5M | 19,885 | 0.16% | — |
| CMF | ISHARES TR | $11.1M | 195,635 | 0.16% | — |
| VCSH | VANGUARD SCOTTSDALE FDS | $10.8M | 135,838 | 0.15% | — |
| VEU | VANGUARD INTL EQUITY INDEX F | $10.6M | 141,311 | 0.15% | — |
| FREL | FIDELITY COVINGTON TRUST | $10.4M | 386,688 | 0.15% | — |
| MUB | ISHARES TR | $10.4M | 97,569 | 0.15% | — |
| DXIV | DIMENSIONAL ETF TRUST | $10.2M | 151,694 | 0.15% | — |
| VXF | VANGUARD INDEX FDS | $9.5M | 46,258 | 0.14% | — |
| EFA | ISHARES TR | $9.5M | 97,939 | 0.14% | — |
| SHY | ISHARES TR | $9.4M | 113,796 | 0.13% | — |
| EXMOC | EXXON MOBIL CORP | $9.3M | 54,909 | 0.13% | — |
| SPYM | SPDR SERIES TRUST | $9.2M | 120,818 | 0.13% | — |
| IWB | ISHARES TR | $9.1M | 25,506 | 0.13% | — |
| IWF | ISHARES TR | $8.7M | 20,454 | 0.13% | — |
| COST | COSTCO WHOLESALE CORPORATION | $8.6M | 8,661 | 0.12% | — |
| GOOG | ALPHABET INC | $8.6M | 30,017 | 0.12% | — |
| DFSD | DIMENSIONAL ETF TRUST | $8.2M | 170,963 | 0.12% | — |
| RTX | RTX CORPORATION | $8.1M | 41,961 | 0.12% | — |
| WMT | WALMART INC | $8.0M | 64,165 | 0.11% | — |
| V | VISA INC | $7.9M | 26,256 | 0.11% | — |
| SPAB | SPDR SERIES TRUST | $7.7M | 299,293 | 0.11% | — |
| EWX | SPDR INDEX SHS FDS | $7.6M | 114,454 | 0.11% | — |
| MRK | MERCK & CO INC | $7.1M | 58,997 | 0.10% | — |
| JNJ | JOHNSON & JOHNSON | $6.9M | 28,049 | 0.10% | — |
| IVE | ISHARES TR | $6.8M | 32,291 | 0.10% | — |
| SPEM | SPDR INDEX SHS FDS | $6.7M | 143,845 | 0.10% | — |
| IGE | ISHARES TR | $6.7M | 105,732 | 0.10% | — |
| DFSI | DIMENSIONAL ETF TRUST | $6.6M | 155,658 | 0.09% | — |
| ORCL | ORACLE CORP | $6.5M | 44,350 | 0.09% | — |
| PWZ | INVESCO EXCH TRADED FD TR II | $6.5M | 271,638 | 0.09% | — |
| AVGO | BROADCOM INC | $6.3M | 20,317 | 0.09% | — |
| LOW | LOWES COS INC | $6.1M | 25,770 | 0.09% | — |
| IAGG | ISHARES TR | $6.0M | 120,458 | 0.09% | — |
| META | META PLATFORMS INC | $5.9M | 10,232 | 0.08% | — |
| SCHM | SCHWAB STRATEGIC TR | $5.8M | 186,447 | 0.08% | — |
| BA | BOEING CO | $5.7M | 28,770 | 0.08% | — |
| DISV | DIMENSIONAL ETF TRUST | $5.6M | 143,052 | 0.08% | — |
| VTEB | VANGUARD MUN BD FDS | $5.6M | 111,371 | 0.08% | — |
| MA | MASTERCARD INCORPORATED | $5.5M | 11,029 | 0.08% | — |
| HD | HOME DEPOT INC | $5.2M | 15,794 | 0.07% | — |
| SMMD | ISHARES TR | $4.9M | 64,484 | 0.07% | — |
| VGIT | VANGUARD SCOTTSDALE FDS | $4.8M | 80,663 | 0.07% | — |
| SCHH | SCHWAB STRATEGIC TR | $4.8M | 221,134 | 0.07% | — |
| DUK | DUKE ENERGY CORP NEW | $4.7M | 36,208 | 0.07% | — |
| HONGBP | HONEYWELL INTL INC | $4.7M | 20,855 | 0.07% | — |
| VOE | VANGUARD INDEX FDS | $4.7M | 25,525 | 0.07% | — |
| LLY | ELI LILLY & CO | $4.6M | 4,984 | 0.07% | — |
| DFSE | DIMENSIONAL ETF TRUST | $4.6M | 107,826 | 0.07% | — |
| SRE | SEMPRA | $4.5M | 46,724 | 0.07% | — |
| ABBV | ABBVIE INC | $4.4M | 20,029 | 0.06% | — |
| SPMD | SPDR SERIES TRUST | $4.4M | 73,501 | 0.06% | — |
| CVX | CHEVRON CORPORATION | $4.2M | 20,294 | 0.06% | — |
| PEP | PEPSICO INC | $4.2M | 26,733 | 0.06% | — |
| UNH | UNITEDHEALTH GROUP INC | $4.1M | 15,259 | 0.06% | — |
| GLD | SPDR GOLD TR | $4.1M | 9,557 | 0.06% | — |
| NFLX | NETFLIX INC. | $3.9M | 40,646 | 0.06% | — |
| PM | PHILIP MORRIS INTL INC | $3.9M | 23,484 | 0.06% | — |
| BSV | VANGUARD BD INDEX FDS | $3.8M | 48,649 | 0.05% | — |
| SUSA | ISHARES TR | $3.7M | 28,247 | 0.05% | — |
| LDOS | LEIDOS HOLDINGS INC | $3.6M | 23,309 | 0.05% | — |
| XLK | SELECT SECTOR SPDR TR | $3.5M | 26,698 | 0.05% | — |
| SCHF | SCHWAB STRATEGIC TR | $3.4M | 138,959 | 0.05% | — |
| GD | GENERAL DYNAMICS CORP | $3.4M | 9,854 | 0.05% | — |
| GWX | SPDR INDEX SHS FDS | $3.3M | 79,142 | 0.05% | — |
| AON | AON PLC | $3.3M | 10,076 | 0.05% | — |
| QCOM | QUALCOMM INC | $3.2M | 24,955 | 0.05% | — |
| VIG | VANGUARD SPECIALIZED FUNDS | $3.2M | 14,917 | 0.05% | — |
| VCIT | VANGUARD SCOTTSDALE FDS | $3.0M | 36,036 | 0.04% | — |
| ESGU | ISHARES TR | $3.0M | 21,051 | 0.04% | — |
| PLTR | PALANTIR TECHNOLOGIES INC | $2.9M | 19,889 | 0.04% | — |
| MCD | MCDONALDS CORP | $2.9M | 9,282 | 0.04% | — |
| RS | RELIANCE INC | $2.8M | 9,278 | 0.04% | — |
| LMT | LOCKHEED MARTIN CORP | $2.8M | 4,634 | 0.04% | — |
| IWD | ISHARES TR | $2.8M | 12,987 | 0.04% | — |
| NOC | NORTHROP GRUMMAN CORP | $2.8M | 4,038 | 0.04% | — |
| PG | PROCTER & GAMBLE CO | $2.7M | 18,385 | 0.04% | — |
| ABT | ABBOTT LABORATORIES | $2.5M | 24,145 | 0.04% | — |
| ICLN | ISHARES TR | $2.5M | 134,801 | 0.04% | — |
| EEM | ISHARES TR | $2.5M | 43,326 | 0.04% | — |
| SHW | SHERWIN WILLIAMS CO | $2.4M | 7,563 | 0.03% | — |
This table is the 150 largest positions by value, out of 572 reported. The search box only searches what is on this page — a name absent from it may still be in the filing further down the book. The full info table is here.
Rows are aggregated by CUSIP — a manager files the same security multiple times when different internal desks hold it. Tickers link to our own backtest of that asset where we cover it.
Read the original
This page was built from one document: the 2026-03-31 Form 13F info table filed by Pure Financial Advisors, LLC (CIK 1571556, accession 0001571556-26-000004). Every other 13F site is reading the same file.
If anything here disagrees with it, the filing wins — and we would want to know. All 13F filings by this manager
What a 13F cannot show you
A 13F is a long-only equity snapshot, and the holes in it are structural. Anyone selling you this data as "what the smart money is doing" is selling you one leg of a position:
- No short positions. None, ever. A fund shown here as bullish may be net short the same name through a book you cannot see.
- No cash, bonds, FX, commodities or non-US listings. A macro fund's entire thesis can be invisible.
- No intra-quarter round trips. Bought and sold inside the same quarter means it never appears at all.
- Options are notional, not ownership. We keep puts and calls in a separate bucket rather than adding their notional into a fund's book size, which is how a $2B fund gets reported as a $20B one.
- Confidential treatment. Managers can ask the SEC to withhold a position while they build it. Those holdings are legally absent from the filing, so a "new" position may be months old.
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