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Does anything beat buy & hold on McDonald's (MCD)?

Every setup we tested on McDonald's (MCD) — ranked out-of-sample, corrected for multiple testing, and forward-tracked in public from the day this page published. The honest answer is the headline.

NOTHING BEAT BUY-AND-HOLD

No setup beat simply holding once tested honestly. We say so plainly.

Its best setup only beat buy-and-hold in one window — a regime artifact, not a strategy. Buy-and-hold benchmark: +13.5% CAGR over 60.5 years (+10.8% CAGR in the out-of-sample window).

Educational research from historical backtests — not investment advice. Past performance does not predict future results.

MCD: we tested 749 setups and none beat simply holding McDonald's

For McDonald's (MCD), we ran 749 indicator configurations against a plain buy-and-hold benchmark, and none of them earned the right to replace it. Individual stocks carry idiosyncratic risk — earnings surprises, guidance changes, sector rotation — that indicators built on price history cannot see coming. The best-looking setup, QQE on the weekly timeframe, ranked at the top in-sample but delivered an out-of-sample Sharpe of 0.76, short of our hurdle of 0.85. Buy-and-hold returned +13.5% annualized over the test period; the top strategies mostly captured pieces of that same move while adding trading friction.

How to read this honestly: when you test 749 setups and keep the best one, something will always look impressive by chance alone. That is why we require the survivor to clear 0.85 out of sample. QQE managed 0.76, with out-of-sample alpha of +1.5% across 18.2 years and 179 trades, and only 0.1% of everything we tested beat the benchmark on unseen data — roughly what luck would produce. None of this predicts anything: the regime that generated these numbers can shift, and single stocks shift faster than most. Treat this page as a record of what failed under honest testing, not a forecast.

Every figure above is computed from our own backtests — nothing is estimated or invented. Hypothetical results; not investment advice.

Failure exhibit

The least-bad setups — shown with their failure numbers

Nothing here earned a verdict — these are the best of a losing field, published so you can see exactly how "best" still failed.

#1 · Oscillator · Weekly

QQE

What it is: A channel / envelope rule: it measures how far price has travelled from a moving reference and acts at the extremes. Long/flat only — no leverage, no shorting. The parameters we tested are not published.

How it was tested: signals evaluated at weekly-bar close, the position changes on the NEXT bar, 0.08% cost per side. Same engine, same cost model, same out-of-sample split as every other number on this site.

>+999%
Total return
0.55
Sharpe
-73.4%
Max DD
50.8%
Win rate
179
Trades
-2.1%
vs B&H

Out-of-sample (last ~30% of the window, never used to pick this setup): Sharpe 0.76 · alpha +1.5% · 56 trades over 18.2 yrs.

#2 · Cycle · Weekly

Bandpass Oscillator

What it is: A channel / envelope rule: it measures how far price has travelled from a moving reference and acts at the extremes. Long/flat only — no leverage, no shorting. The parameters we tested are not published.

How it was tested: signals evaluated at weekly-bar close, the position changes on the NEXT bar, 0.08% cost per side. Same engine, same cost model, same out-of-sample split as every other number on this site.

>+999%
Total return
0.5
Sharpe
-70.3%
Max DD
57.2%
Win rate
145
Trades
-4.9%
vs B&H

Out-of-sample (last ~30% of the window, never used to pick this setup): Sharpe 0.73 · alpha -2.0% · 37 trades over 18.2 yrs.

#3 · Momentum · Weekly

Accelerator Oscillator

What it is: An oscillator rule: it reads a bounded momentum gauge and takes exposure when it turns from an extreme. Long/flat only — no leverage, no shorting. The parameters we tested are not published.

How it was tested: signals evaluated at weekly-bar close, the position changes on the NEXT bar, 0.08% cost per side. Same engine, same cost model, same out-of-sample split as every other number on this site.

>+999%
Total return
0.51
Sharpe
-65.2%
Max DD
55.6%
Win rate
187
Trades
-5.1%
vs B&H

Out-of-sample (last ~30% of the window, never used to pick this setup): Sharpe 0.73 · alpha -2.7% · 59 trades over 18.2 yrs.

Forward test

Since publication — including if it loses

-9.98%
the published setup, since 2026-07-02 (17 market days)
-9.98%
buy & hold, same window

The forward record is just getting started — the gap between the two is the honest score. Marked to market nightly from real prices, rules frozen at publication, as of 2026-10-26. Currently LONG.

How this verdict was computed (mode: out-of-sample)

We tested 749 setups (indicator × parameters × timeframe) on McDonald's (MCD). Only setups with ≥30 trades qualify (717 did). Setups are ranked by out-of-sample Sharpe — the last ~30% of history, which standard-parameter rules never saw during selection. Because picking the best of 749 tries mines even the holdout, the VALIDATED verdict additionally requires the top setup’s OOS Sharpe to clear a selection hurdle of 0.85 (√(2 ln N)/√T) AND positive alpha in both windows. Of the eligible setups, 0.1% had positive out-of-sample alpha (median OOS Sharpe 0.29) — the table below is truncated, but this summary covers all of them. How we test: methodology. The scoring contract is published in full; the parameters of each individual setup are not.

Ranked table

Top 20 of 717 eligible setups

Ranked by out-of-sample Sharpe. Full + out-of-sample columns, costs included. Hypothetical.

#SetupTFTotal retSharpeMax DDWinTradesα vs B&HOOS SharpeOOS αOOS trades
1QQEWeekly>+999%0.55-73.4%50.8%179-2.1%0.76+1.5%56
2Bandpass OscillatorWeekly>+999%0.5-70.3%57.2%145-4.9%0.73-2.0%37
3Accelerator OscillatorWeekly>+999%0.51-65.2%55.6%187-5.1%0.73-2.7%59
4Pascal's Weighted MAWeekly>+999%0.43-80.0%50.6%166-7.4%0.68-3.9%48
5SSL ChannelWeekly>+999%0.49-72.8%50.4%121-5.2%0.66-3.0%33
6Ultimate OscillatorDaily+327.4%0.23-77.5%71.7%46-11.1%0.66-4.2%18
7Relative Vigor IndexWeekly>+999%0.34-80.3%56.7%240-8.7%0.65-3.5%65
8HMA 9/21 CrossWeekly>+999%0.46-71.9%57.7%213-6.2%0.65-3.6%65
9Ehlers Relative VigorWeekly>+999%0.36-74.8%55.4%271-8.3%0.64-3.4%76
10WaveTrend (8/6/4)Weekly>+999%0.5-53.9%88.2%51-6.2%0.64-4.7%17
11EMA 100 TrendWeekly>+999%0.51-66.7%37.7%61-4.7%0.62-1.5%14
12RSI (50)Weekly>+999%0.51-74.7%39.0%59-4.6%0.62-1.5%14
13Disparity (100)Weekly>+999%0.51-66.7%37.7%61-4.7%0.62-1.5%14
14Disparity IndexWeekly>+999%0.52-73.1%51.5%204-4.7%0.62-3.4%60
15Pretty Good OscillatorWeekly>+999%0.5-73.1%51.2%203-5.1%0.62-3.4%60
16Ehlers Cyber CycleWeekly>+999%0.48-63.3%54.0%322-5.7%0.62-4.0%92
17Laguerre RSIWeekly>+999%0.49-35.3%75.9%87-8.1%0.62-6.1%26
18Zero-Lag MACDWeekly>+999%0.36-76.5%58.5%275-8.5%0.61-4.1%84
19SMC: Liquidity SweepWeekly>+999%0.46-55.7%85.1%47-7.0%0.61-6.2%14
20Vortex (7)Weekly>+999%0.46-70.3%52.9%227-5.9%0.6-3.6%67

Hypothetical backtests with 0.08%/side costs. Not investment advice — see the full disclaimer.

Read this before acting on anything

These are historical backtests of mechanical rules. They are educational research, not investment advice, not a recommendation, and not tailored to you. Educational information only — not investment advice. Hypothetical backtested results; past performance does not guarantee future results. Trading involves risk of loss.

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